Know Yourself First

Know Yourself before you go out to know your customers: This again is more important than everything else you do when you Strategise.

By knowing yourself I mean to know your brand. What your brand stands for ? A brand definition comes from a lot you think and do for your brand like the problems you solve or the benefits you offer or how far would you go to service customers and so on.

Lets first know ourselves before knowing our customers.

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