The difference between good salespeople and great ones is staggering. Good salesmen hit their quota most of the time. Great salesmen don’t just consistently hit, they have blow-out months or quarters. Good salesmen earn their prospects’ trust and respect. Great salesmen earn their prospects’ admiration, loyalty, and referrals. Good salesmen can skillfully handle objections. Great salesmen preemptively surface those concerns and make them disappear.
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